eBay 'Hump Shopping Network'
Agency: VIRTUE by VICE | Production: PLOT Media | Live Broadcast | 2016
Hump Shopping Network, a weekly 4-hour Facebook Live broadcast for eBay that reimagined the format of a late-night home shopping channel as a chaotic live comedy show.
Each episode featured improv comedians, musicians and costumed guests presenting real products and improvised segments while interacting directly with viewers commenting live on Facebook. The format blended the structure of a traditional shopping network with unpredictable live performance, audience participation and escalating absurdity.
Broadcast live every week for a month, the show embraced the spontaneity of the platform — with hosts responding to audience comments in real time, unexpected characters appearing throughout the stream. The result was a deliberately unhinged, one-of-a-kind piece of branded entertainment that blurred the line between shopping channel, live comedy and interactive internet spectacle.
