40 Years of White Lie

Creative Director, Writer, Visual Designer     |     Experimental Event     |     2026

14 hours. 2 locations. 150 attendees.

1 completely indescribable event.

40 Years of White Lie was an immersive corporate satire event celebrating a fictional evil organisation. The project was conceived as a hybrid between a corporate networking function, company family picnic, performance art piece and interactive comedy experience.

Rather than beginning at the event itself, the experience was designed to unfold across multiple touchpoints in the lead-up. A fully realised corporate identity was created and extended across a website, LinkedIn presence, internal communications and ongoing email correspondence, all written in character.

Attendees were invited into the organisation before they arrived, receiving messaging that framed them as employees within a shifting corporate structure. By the time they entered the physical space, many were already immersed in the narrative and questioning their own position within it.

The live experience combined performance, scenography and structured interactions, guiding audiences through a series of staged corporate rituals and escalating moments. The design focused on pacing, control and release, allowing participants to move between observation and involvement as the narrative unfolded.

The project demonstrates an approach to experiential storytelling where the world exists beyond a single moment in time. Narrative, design and communication systems work together to create continuity across digital and physical environments, shaping how audiences engage before, during and after the experience.

The result was an experience where the story began before arrival and continued beyond the event itself.